Volunteers are at the heart of community and sporting clubs, but the way people volunteer is changing. This practical module explores current …
Commercial Operations
Strong clubs don’t just happen. They combine good governance with sound financial management, effective operations and a clear understanding of their members and market.
This practical module looks at the commercial side of running a club and the decisions that contribute to long-term financial sustainability.
Starting with the numbers, we’ll explore how to understand what’s working, identify opportunities for growth and make informed decisions about where your club invests its time, money and resources.
From revenue streams and pricing through to marketing, operational efficiency, staffing and sponsorship, you’ll learn practical strategies that can be applied to clubs of all sizes.
Who should attend:
- Club Managers
- Board and Committee members
- Treasurers,
- and anyone responsible for managing or growing club revenue
What we’ll cover:
- Understanding your club’s financial position and key performance measures
- Identifying, evaluating and diversifying revenue streams
- Setting commercial goals and measuring performance
- Pricing, margins and profitability
- Understanding your target markets and changing member expectations
- Using marketing, CRM and promotions to drive engagement and revenue
- Improving operational efficiency and the club experience
- Making informed decisions about staffing, volunteers and contracted operators
- Using sponsorship as part of a broader revenue strategy
- Building a strong business case for new initiatives and investment
Cost: Free to all members of the club community in SA
Presenter: Melanie McKibbin, Business Coach
In Person at the Clubs SA Training Room
Thursday 17th September 9.30am - 12.30pm
What Our Members Say About Commercial Operations
Enjoyed the presentation and gained some incite into current and evolving technologies to assist club management. I will follow these leads relative to clubs needs. Thanks.
A very useful presentation, with lots of great ideas! Thank you!
Loved it. Was great.
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